Pelephone’s world-class content management and a strong partner ecosystem combine to drive double-digit revenue growth and deliver a captivating user experience in Israel. Learn about their strategy, benefits and secrets of success in this case study.
Pelephone Mines Value from Content Management
By: G. Bauman
Highlights
- Multimedia content management enables double-digit revenue growth
- Innovative embedded applications enhance the user experience and grow the user base
- Partner ecosystems support mass-market penetration
Pelephone delivers Israel’s most dynamic multimedia service offering
Fundamental to our mass-market penetration strategy is the ability to offer innovative, mass-market, value-added services (VAS) over the best infrastructure available. We knew we had a successful content business and a significant growth opportunity. Our value-added strategy is extremely important in reaching our goal of becoming the market leader in Israel.
Early on, content and applications were identified as the main drivers for our success. To penetrate the mass market and guarantee future growth we knew we needed to:
- Design innovative new services flexibly
- Launch services quickly
- Scale to meet the resulting increased demand
Our solution unified hundreds of thousands of content items, including those from a huge group of partners. It also supported innovative delivery mechanisms with a superior customer experience.
Today, Pelephone can deploy new services in just a few months — a time frame that previously would have been years. In addition, we manage the enormous range of content that customers expect while delivering the “wow” factor — simple, intuitive and appealing interfaces to our new services. The result — our customers get a stunning user experience and Pelephone wins with rapid top-line growth to our VAS portfolio.
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