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Enriching Communications Magazine 'To Go'

Partnering for a Green Future

Authored by:

Engelina Jaspers, Vice President, Environmental Sustainability, Hewlett-Packard and Rich Goode, Director of Sustainability, Alcatel-Lucent

Hewlett-Packard and Alcatel-Lucent deliver green IT initiatives that optimize operations, reduce costs and improve carbon footprints.


Partnering for a Green Future
(transcript excerpt)

By: Engelina Jaspers and Rich Goode

Highlights

  • Partnerships will harness green technology for positive business outcomes
  • Hewlett-Packard and Alcatel-Lucent serve as living labs for profitable eco-sustainability
  • Aggressive and measurable green IT objectives are important for HP and Alcatel-Lucent

Green stewardship
Today, more than ever before, public and private sector enterprises are looking for an integrated approach to green IT and communications infrastructures. Enterprises are scrutinizing environmental impact and energy use as they make strategic technology decisions. They are looking for vendors — especially providers of IT and telecom infrastructure — who can work together across technological boundaries to exercise green leadership.

Hewlett-Packard and Alcatel-Lucent have recently ratified a 10-year global alliance. This initiative will provide green telecom alternatives and insights into how organizations can make internal operations more eco-sustainable. Together the companies will develop joint go-to-market programs to deliver integrated IT and telecom solutions for the world’s service providers and medium- to large-size enterprises. With this strategic alliance Hewlett-Packard and Alcatel-Lucent are setting and meeting high expectations for eco-sustainability and efficiency.

The shared direction is important to solve business challenges in a cost-effective and eco-sustainable way. Our green business strategy is based on the mutual philosophy that efficient business practices must be inherently eco-sustainable. It is also based on documented experience and realization of this philosophy. Together we are passing our combined know-how on to customers, in the form of greener solutions and greener services.

Reaping rewards
The recent economic downturn has been a driver for both Hewlett-Packard and Alcatel-Lucent to aggressively explore how to be more cost-effective for ourselves as well as for our customers. The increased focus on improving operational efficiencies is a priority for our two organizations.

But green business strategies are about more than simply producing eco-sustainable solutions and services. It is equally important to integrate eco-considerations into core strategic planning processes. For example, both companies have embarked on a strategy of consolidating internal data centers and IT resources.

Click to continue to read or download the complete magazine article as well as view information on our sources and diagrams. Or visit us at www.alcatel-lucent.com/enrich.



        

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