Enriching Communications Magazine 'To Go'

Early Movers in Mobile TV are Poised to Capture a Burgeoning Market
A look at how trendsetting operators are successfully launching mobile TV services
(transcript excerpt)

By O.Ding, B.Long, E.Giaretto, Y.Mahfoufi

Section 1: Introduction
Traditional television has had a glorious run. For decades, broadcasters and content providers have extracted profit from this media conduit to the mass market by offering a growing array of channels and scheduled programming on ever-bigger screens.

However, this paradigm is now being challenged by the Internet, ever-growing data rates on both wireline and wireless networks, as well as the proliferation of content formats and devices. End users, meanwhile, have become more demanding and fragmented, splitting their precious time among a myriad of media choices, channels and platforms while younger viewers move beyond the TV content consumed by their parents’ generation. As a result, traditional TV is experiencing significant erosion of viewers and advertising revenues.

The marriage of the mobile and broadcast worlds has given rise to mobile TV - enabling viewers to access their favorite programs however, wherever and whenever they want. While there are clear opportunities for service providers associated with this trend, it represents unfamiliar territory for many in the communications industry. To succeed in this space, operators will be challenged with:

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