As our industry moves toward LTE, ecosystems will be key to bringing new solutions to market, defining new business models and creating legal frameworks. Explore how you can benefit from participating in an ecosystem environment and win new “outside-of-the-box” business.
Ecosystems Vital to LTE-enabled Applications in Both Developed and Emerging Markets
(transcript excerpt)
By: D. Kuhn
Highlights
- Address new trends and respond rapidly to emerging demands
- A diverse ecosystem benefits all members of the value chain
- Ecosystems provide a living lab
So what kind of ecosystems are we talking about? We’re talking about business and development relationships between strategic, multidisciplinary companies from different industries, working together to jump-start innovation and bring new solutions to market.
Is this a new concept? Not really, but what is new is the chance for industries across the value chain to collaborate and create real end-user value.
For example, the Entertainment Technology Center at USC brings together entertainment, consumer electronics, technology, and services industries to undertake research and discuss topics focused on the creation, distribution, and consumption of entertainment. One of their efforts, the 3D Consumer Experience Project, brings together creative industries with product and service providers to develop ways to effectively deliver the 3D movie experience in other environments, such as in the home or on personal devices.
Another ecosystem initiative is the Digital Entertainment Content Ecosystem LLC. This group of 20 companies has come together with a mandate to define and build a new standards-based digital media framework. DECE LLC’s goal is to address digital rights management in such a way that enables consumers to purchase digital content once and use it across a wide range of services and devices.
These ecosystems are creating environments for members to come together to address consumer issues and expand business opportunities.
Now is the perfect time to create business environments that support cooperative and collaborative innovation, especially when you consider the fact that Long Term Evolution (LTE) technology is on our doorstep. 4G and LTE offer standards that maximize mobile bandwidth and fuel a new generation of application enablement, but only if those applications can be supported effectively across the whole digital media value chain.
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