LTE is approaching in the mobile telecom market and it’s looking like demand for 4G is strong. Recent market research reveals findings about uptake, applications and willingness to pay for 4G services.
Developed and Emerging Markets Readying for LTE
(transcript excerpt)
By J. Power
Highlights
- The LTE market is projected to grow faster than any mobile standard to date
- Improved user experience is a key driver for LTE interest
- Globally, consumers and enterprises embrace the benefits LTE has to offer
Mobile operators planning to implement Long Term Evolution (LTE) are looking for guidance to optimally evolve their next-generation networks, structure services and better serve key markets. And they’ll need the answers soon, because it’s looking like demand for 4G is strong.
According to Pyramid Research, based in Cambridge, Massachusetts, LTE subscriptions will reach 136 million by 2014, growing faster than any previous mobile standard to date. Subscriptions in the early stage will come from developed markets, such as Japan and the U.S., but China will lead in emerging markets, which will grow 30% faster than developed ones. (See Figure) [1]
When end users move to wireless broadband, what types of applications will people use? How will they use them? What will they expect from the applications? And how much will they pay for contracts, plans, advertising and monthly fees?
To help mobile operators understand end-user expectations, the Alcatel-Lucent Market Advantage and Americas Marketing research teams are undertaking an extensive enterprise and consumer study to reveal end-user demand and willingness to pay for LTE-enabled applications.
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