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Single Throw Presents TIMBRE:
The First Fully Integrated Podcast Marketing Solution For Business.
Podcasting is the most powerful of today’s “Mobile Media” solutions. By harnessing the Internet’s own natural syndication power, Podcasting gives corporations the ability to connect with an “On-Demand” society. A proliferation of new technologies, such as TiVo and DVR, are helping to displace traditional media channels. Customers are growing accustomed to consuming their media choices on their own individual schedules. Called “time-shifting”, this phenomenon is setting the standard for media delivery and determining a new set of marketing rules for those involved in the sector of the business world.
The Portable Multimedia concept remains in its infancy, but has greatly impacted today’s media generation, delivery, and utilization methods. New types of media can now be delivered and incorporated into virtually every segment of our lives. Portable media devices such as iPods, MP3 Players, Cell Phones and Portable Game Players are bound by a common, seamless distribution stream, and converging into singular, multi-use devices.
Creating content for this emerging platform is a great opportunity for marketers. New forms of media creation will emerge to fit these devices, and new behaviors in media consumption will emerge as a result of this new portability. It is already possible for one to watch the evening news while waiting for the morning bus.
Podcasting is only two years old and most assuredly in its infancy. Still, leading corporations, such as American Airlines, Disney, McDonalds, the New York Times, and Starbucks are already strong players within the sector. The list also includes TV commentators Tim Russert and Katie Couric, educational institutions, and a long list of forward-thinking politicians.
To find out more about podcasting and who’s listening, click here to request a free copy of our informative white paper on podcast marketing.
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NEWEST EPISODE
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ClawCasts:
BlueClaws close season with 2-1 loss at Delmarva
Chapman takes loss despite strong outing
SALISBURY, Md. - The Lakewood BlueClaws ended the season on a bit of a sour note, dropping a 2-1 decision to the Delmarva Shorebirds on Monday night at Perdue Stadium.
Two third-inning runs were all that Delmarva needed in the final game of the 2008 campaign for both teams. Chance Chapman allowed three hits in the third inning, including an RBI single from Joe Nowicki that put the 'Birds ahead 2-0.
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