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Single Throw Presents TIMBRE:
The First Fully Integrated Podcast Marketing Solution For Business.
Podcasting is the most powerful of today’s “Mobile Media” solutions. By harnessing the Internet’s own natural syndication power, Podcasting gives corporations the ability to connect with an “On-Demand” society. A proliferation of new technologies, such as TiVo and DVR, are helping to displace traditional media channels. Customers are growing accustomed to consuming their media choices on their own individual schedules. Called “time-shifting”, this phenomenon is setting the standard for media delivery and determining a new set of marketing rules for those involved in the sector of the business world.
The Portable Multimedia concept remains in its infancy, but has greatly impacted today’s media generation, delivery, and utilization methods. New types of media can now be delivered and incorporated into virtually every segment of our lives. Portable media devices such as iPods, MP3 Players, Cell Phones and Portable Game Players are bound by a common, seamless distribution stream, and converging into singular, multi-use devices.
Creating content for this emerging platform is a great opportunity for marketers. New forms of media creation will emerge to fit these devices, and new behaviors in media consumption will emerge as a result of this new portability. It is already possible for one to watch the evening news while waiting for the morning bus.
Podcasting is only two years old and most assuredly in its infancy. Still, leading corporations, such as American Airlines, Disney, McDonalds, the New York Times, and Starbucks are already strong players within the sector. The list also includes TV commentators Tim Russert and Katie Couric, educational institutions, and a long list of forward-thinking politicians.
To find out more about podcasting and who’s listening, click here to request a free copy of our informative white paper on podcast marketing.
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NEWEST EPISODE
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Secure IT Live:
Discussion with Stanton Gatewood, Dr. Larry Ponemon and Kevin Beaver - Episode 40
In this episode I was at the 2010 Gartner Security and Risk Symposium and was able to have a fantastic discussion on mobile risk, education, security awareness and the use of research and metrics with three extremely bright gentlemen thanks to the folks at Intel who set that up.
Interviewed were:
I hope you enjoy listening to this discussion as much as I did conducting it.
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Secure IT Live
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