Ask the Experts
What it TAkes to Be a Successful Entrepreneur...From an Entrepreneur
In this episode of the Ask The Expert Series, The Coach - Chris Ruisi, meets with Cliff Moore who is the owner of two IHOP locations - one in Keyport, NJ and the other in Neptune, NJ. Cliff is a business proven entrepreneur with the black and blue marks to show it. He shares what he believes are the five most important points that have contributed to his success in growing his business.

During this podcast, Cliff Moore discusses with The Coach - Chris Ruisi, the five critical points that entrepreneur's must be aware of inorder to be successful. Cliff's buisiness career has spanned some 25 years. Although he has spent all of his time in the food indusrty, his lessons are applicable to all current and would be entrepreneurs.
Listen in as Cliff and The Coach (along with some questions from the audience) discuss these five very important points:
- eliminating the fear of failure and not letting the fear of success hold you back
- understanding that all businesses are "people pleasing" businesses
- understanding that your employees represent you and your business and how important it is to hire the right people and then spend all the time needed to train them
- understanding the important differences between marketing and advertising; and...
- Loose The Ego

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