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Caryl Felicetta of Single Throw provides expert advice that will address how business owners can create, launch and manage an effective e-mail marketing campaign to generate more qualified leads and to get existing cutomers to buy more which in turn will lead to more profitable business – so let’s get started and ask the expert.

In this episode of Ask the Expert with The Coach, Caryl Felicetta of Single Throw Internet Marketing makes a guest appearance. Caryl Felicetta founded The Argyle Studio. Argyle’s mission was to provide clients with the same big agency ideas and talent without the overhead, bureaucracy and depersonalization of a large company. Here is a summary of the key points discussed:

A clean email list will return the best results; opt-ins, current and past customers any people with an interest in what you have to say/sell. Its quality over quantity.
Have an intriguing subject- If you can’t hook them at the subject, the message will go unopened.
What’s in it for me? It’s in the mind of every customer, make them an offer.
Easy? Everyone is busy. Make it a quick easy read with links to your site.
Links to Your Site -It makes no sense to keep the reader hostage in your email. The idea is to get them to the site. There’s a lot more to do there, and far greater opportunity to sell them. If they are willing to keep clicking, they are affirming their interest and intent to purchase.

Savvy Business Advice