Savvy Business Advice
7 tips on the Do's and Don'ts of an E-mail Marketing Campaign
E-mail marketing is rapidly becoming an important part of every businesses lead generation strategies. However like everything else there is a "right" way to do it and a "wrong" way to do it. Listen in as The Coach, Chris Ruisi meets with Wendy Caplan-Carroll of Constant Contact to discuss this very important tool and how to use it properly.
Wendy Caplan-Carroll is the Regional Director for Constant Contact and an e-mail marketing expert. Listen in as she discusses with The Coach, Chris Ruisi several key tips business owners need to know as they prepare to launch their e-mail marketing campaign.
These tips include:
- what e-mail marketing is and isn't
- how permission based marketing works
- the importance of setting objectives
- the importance of making sure you address your readers needs
- understanding different e-mail formats and when to use them
- the timing and frequency of your releases, and
- the importance of good content
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